Campbell’s partnered with luxury chocolatier and James Beard Nominee, Phillip Ashley to create the Holiday Sides Collection—a limited-edition set of six savory chocolate truffles inspired by classic Thanksgiving side dishes. Each truffle incorporates Campbell’s iconic soups, reimagining familiar holiday flavors in confectionery form.

The packaging pays homage to Campbell’s heritage by adopting the brand’s signature red-and-white color scheme, reminiscent of its iconic soup cans. This minimalist yet bold design bridges the gap between tradition and innovation, aligning with the collection's fusion of classic recipes and avant-garde chocolate artistry.