Farmer Owned Since 1933, Florida’s Natural sought a packaging redesign to highlight the goodness of fruit and crafted quality, moving to a beyond the grove nostalgia.

My concept was the chosen design, winning across all consumer testing metrics. I played a key role in defining the entire portfolio (21 core products), created the custom leaf and floral illustrations, assisted in art directing the on-pack photography, and contributing to the creative direction of the final photoshoot.

To view the entire portfolio visit: https://floridasnatural.com/our-juices/orange-juices