We were tasked with developing a new VIS ID system for Stearns & Foster that is in alignment with the new brand positioning and consumer target – while feeling modern, luxury, and a refreshed.

The result is expertly designed details and thoughtfully layered elements, this space reflects the meticulously crafted layers of the product itself, delivering a thoroughly premium and pleasantly unexpected brand experience. Bold borders and impactful typography represent the confidence and quality of the brand while a rebalanced color palette brings a fresh and modern masculine perspective.