Match
WHAT: Branding & Packaging
WHO: Innovation Project
Crafted from traditional Japanese matcha tea rituals, Match was born with a passion to infuse calming ingredients within a ceremonial candle. With matcha as the rich earthy base, the brand identity captures the key ingredient story while also symbolizing the striking of a match. The brand features a mindfully calm color palette to further evokes a sense of serenity, along with crafted graphic details to build a cohesive and compelling brand story.